How much revenue do you lose every month to ad blockers
A popular blog like the Huffington Post makes approximately $2,330,000 a month from their adverts, and TechCrunch nets $800,000 from banner ads.
Even niche publishers like Abduzeedo make a nice-sized profit from ad revenue with an estimated $12,000 a month.
If you’re running a blog, you might already have started monetizing it through ads.
Think about what would happen if something were to compromise your earning potential.
Leaving ethical discussions aside, it is nonetheless true that ad-blocking is a real problem for bloggers and site owners the world over whose only source of income is ad revenue. With that understood, let’s look objectively at some tactics you can use to deal with ad-block users, and the effects those tactics might have.
If you are a website owner, there is a pretty good chance that you rely on some form of advertising to pay for your hosting bills. And if you are lucky enough to have more than a few people visiting your site, you might even be able to pay yourself a supplement to your salary as compensation for your hard work.
On the other side, there are the people that browse the web. They are tired of being bombarded with intrusive advertising, flashy banners, and announcements that ruin their browsing experience. They don’t need to be congratulated on being the millionth visitor of your website, they don’t want to shoot five iPhones, their only wish is to read what you have to say.
As it is much easier for users to hide ads than for the entire industry to develop advertising ethics, a simple solution quickly emerged.
Install an Anti-Adblock Script for Website or WordPress
According to TechCrunch, 30.5% of the top 10,000 websites use anti-Adblock scripts and plugins and 38.2% of the top 1,000 do.
Clearly, they see value in being able to share ads with their visitors.
But be careful with this one.
PageFair’s report found that 74% of AdBlock users in the U.S. will leave a website that has implemented an AdBlock wall.
30.5% of the top 10,000 websites use anti adblock scripts and plugins according to TechCrunch.
If you’re going to insist that visitors turn off Adblock before they can enter, you risk losing a large amount of traffic despite any anti-Adblock efforts you’ve made.
However, if you rely on ads for monetizing your content, it may be the best option in the short term.
That said, there are a number of WordPress Adblock scripts and plugins you can use to send user-friendly notifications about Adblock technology without preventing access to the site.
Check them out below:
BlockAdBlock is a free tool that publishers can use to defend their advertisements against AdBlock technology.
In addition to detecting a variety of adblockers, you can customize how exactly you want the AdBlock notice to function and look on the frontend.
deAdblocker is a free anti-Adblock for blogs and other sites for WordPress.
When Adblock technology is detected, this plugin allows you to display a pop-up notice to users. What’s nice is you can customize the message so as to convey the benefits of advertisements (or at least your good intentions) before visitors block them out completely.
NoAdblock Nice Message is another free WordPress plugin you can use to ask users to turn off their adblocker.
This one, however, is a much simpler solution as no customization is needed. It’ll simply send a notice to Adblock users and kindly ask that they turn it off.
This premium Adblock script for WordPress comes courtesy of MailOptin.
So, if you’re in the market for a lead generation plugin that doubles as a way to kindly notify visitors about how Adblock technology impedes the on-site experience, you may want to use this.
This premium anti AdBlock plugin serves a dual purpose. BAN, first and foremost, will track visitor statistics with regards to adblockers.
If you find that AdBlock is pervasive throughout your publication and is compromising revenue generation, you can also use it to send users a friendly notice asking them to turn it off. If you’re transparent about the reasons why many people may be happy to temporarily disable their adblocker on your website.
Bottom Line :
Your digital media publication has to monetize in order to survive.
But with 30.1% of the U.S. population and 39% of the UK’s using AdBlock technologies, you can’t afford to sit on this.
You need to prepare your website now with alternative monetization methods.